Gossip Shoes
Service
Social Media & Influencer Marketing
Client
Gossip Shoes
Business
B2B
THE BRIEF
Gossip Shoes is a made-in-India bespoke footwear brand with a loyal following and a strong product. They needed to deepen community engagement, grow their audience, and convert social presence into purchase intent.
The goal: establish Gossip as India’s go-to occasion-wear footwear brand and drive D2C interest via Instagram and Facebook.
WHAT WE DID
Built a lifestyle-first content strategy: visual-rich feed, styling Reels, and mood-driven imagery
Partnered with micro-influencers to build authenticity and reach fashion-forward audiences
Ran Facebook campaigns targeting women aged 18 to 35 in metro cities, driving traffic to the website and the store at The Oberoi
Timed campaigns around peak purchase moments: festive season, weddings, and parties
RESULTS
- 40K+ Instagram followers with 1,100+ posts and strong visual consistency
- Reels and styling content outperformed static posts on engagement, shaping all future content planning
- Influencer content reinforced Gossip as a top-of-mind occasion-wear choice; users actively tagged the brand in their own posts
- Increased social traffic led to higher site visits and direct purchase enquiries