Frigmaires
Service
LinkedIn & Personal Branding
Client
Frigmaires Engineers
Business
B2B
THE BRIEF
Frigmaires Engineers builds turnkey manufacturing plants for the lubricant, paint, and construction chemicals industries. Their work was world-class. Their LinkedIn presence was not.
The goal: build a consistent LinkedIn presence to establish thought leadership, grow visibility among B2B engineering stakeholders, and support the sales pipeline.
WHAT WE DID
- Published 1 to 2 posts per week across the company page and director profiles (Jagdip Advani and Harish Advani)
- Content covered project milestones, global plant installations, technical insights, and manufacturing trends
- Used video walkthroughs and infographics to make complex engineering content accessible and shareable
- Developed director thought leadership on sustainability, process automation, and industry trends; activated their networks to amplify reach
RESULTS
- Consistent, high-quality LinkedIn presence established across the company page and both director profiles
- Posts on global plant installations generated comments and shares from engineering professionals across international markets
- Brand repositioned from regional manufacturer to credible, global turnkey solutions provider
- LinkedIn-generated awareness drove better quality inbound conversations and new engineering enquiries from previously untapped markets