{"id":19404,"date":"2026-05-05T12:00:37","date_gmt":"2026-05-05T12:00:37","guid":{"rendered":"https:\/\/crackermedia.com\/?page_id=19404"},"modified":"2026-05-11T12:17:08","modified_gmt":"2026-05-11T12:17:08","slug":"portfolio-kothari-freedom","status":"publish","type":"page","link":"https:\/\/crackermedia.com\/?page_id=19404","title":{"rendered":"Portfolio Kothari Freedom"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19404\" class=\"elementor elementor-19404\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1112b82a e-flex e-con-boxed e-con e-parent\" data-id=\"1112b82a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54d55897 e-con-full e-flex e-con e-child\" data-id=\"54d55897\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c2fd862 e-con-full e-flex e-con e-child\" data-id=\"2c2fd862\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-577434b4 fade-anim elementor-widget elementor-widget-heading\" data-id=\"577434b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kothari Freedom<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ef2558 e-con-full e-flex e-con e-child\" data-id=\"5ef2558\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17a6c88f e-con-full e-flex e-con e-child\" data-id=\"17a6c88f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f4ae0 fade-anim elementor-widget elementor-widget-heading\" data-id=\"c2f4ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Service<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16770d50 fade-anim elementor-widget elementor-widget-heading\" data-id=\"16770d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Brand Building &amp; Social Media\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54ff95ad e-con-full e-flex e-con e-child\" data-id=\"54ff95ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e906d4e fade-anim elementor-widget elementor-widget-heading\" data-id=\"7e906d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Client<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62974c82 fade-anim elementor-widget elementor-widget-heading\" data-id=\"62974c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Kothari Freedom<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a12514 e-con-full e-flex e-con e-child\" data-id=\"44a12514\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8732cc fade-anim elementor-widget elementor-widget-heading\" data-id=\"4e8732cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Business<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ef8a8a fade-anim elementor-widget elementor-widget-heading\" data-id=\"78ef8a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">B2C<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-185c6b9 e-con-full e-flex e-con e-parent\" data-id=\"185c6b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-342d74b3 elementor-widget elementor-widget-arrox-image\" data-id=\"342d74b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;arrox_anima_type&quot;:&quot;parallax-view&quot;}\" data-widget_type=\"arrox-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"image-wrapper arrox-el-image parallax-view\">\r\n        \t<img decoding=\"async\" class=\"w-100\" src=\"https:\/\/crackermedia.com\/wp-content\/uploads\/2026\/04\/DIatrends-copy.png\" alt=\"\" data-speed=\"0.8\">\r\n        <\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4624a662 e-flex e-con-boxed e-con e-parent\" data-id=\"4624a662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ec9cf09 e-con-full e-flex e-con e-child\" data-id=\"1ec9cf09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-243e0d1e fade-anim elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"243e0d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE BRIEF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-361c4a7 e-con-full e-flex e-con e-child\" data-id=\"361c4a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10a9497d fade-anim elementor-widget elementor-widget-text-editor\" data-id=\"10a9497d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kothari Freedom is a legacy innerwear brand with strong offline distribution but no digital presence.<\/span><\/p><p><span style=\"font-weight: 400;\">The goal: build a brand identity, visual language, and live social media presence from scratch within 90 days.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39f1a308 e-flex e-con-boxed e-con e-parent\" data-id=\"39f1a308\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ccfe223 e-con-full e-flex e-con e-child\" data-id=\"5ccfe223\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-886c1f3 e-con-full e-flex e-con e-child\" data-id=\"886c1f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14b09bb3 elementor-widget elementor-widget-arrox-image\" data-id=\"14b09bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;arrox_anima_type&quot;:&quot;parallax-view&quot;}\" data-widget_type=\"arrox-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"image-wrapper arrox-el-image parallax-view\">\r\n        \t<img decoding=\"async\" class=\"w-100\" src=\"https:\/\/crackermedia.com\/wp-content\/uploads\/2026\/05\/freepik_generate-9-different-angl_2787845264-e1777981996697.png\" alt=\"\" data-speed=\"0.8\">\r\n        <\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64745ec6 e-con-full e-flex e-con e-child\" data-id=\"64745ec6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c3ed93 elementor-widget elementor-widget-arrox-image\" data-id=\"31c3ed93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;arrox_anima_type&quot;:&quot;parallax-view&quot;}\" data-widget_type=\"arrox-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"image-wrapper arrox-el-image parallax-view\">\r\n        \t<img decoding=\"async\" class=\"w-100\" src=\"https:\/\/crackermedia.com\/wp-content\/uploads\/2026\/04\/freepik__athletic-male-model-wearing-a-red-fitted-performan__27524.png\" alt=\"\" data-speed=\"0.8\">\r\n        <\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-583bcebe e-flex e-con-boxed e-con e-parent\" data-id=\"583bcebe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-106cd163 e-con-full e-flex e-con e-child\" data-id=\"106cd163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574d2e81 fade-anim elementor-widget elementor-widget-heading\" data-id=\"574d2e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT WE DID<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3606720f fade-anim elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3606720f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defined the brand&#8217;s visual palette, tone of voice, and content pillars around one idea: Freedom \u2014 self-expression, comfort, and individuality<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Took an Instagram-first approach, launching Reels early to drive organic discoverability<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Established a cadence of 3 to 4 feed posts per week plus daily stories<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managed creative direction and photoshoots end to end<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4044b49f e-con-full e-flex e-con e-parent\" data-id=\"4044b49f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2546139 elementor-widget elementor-widget-arrox-image\" data-id=\"2546139\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;arrox_anima_type&quot;:&quot;parallax-view&quot;}\" data-widget_type=\"arrox-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"image-wrapper arrox-el-image parallax-view\">\r\n        \t<img decoding=\"async\" class=\"w-100\" src=\"https:\/\/crackermedia.com\/wp-content\/uploads\/2026\/05\/30_04_2026_v1_v2-e1777984104135.png\" alt=\"\" data-speed=\"0.8\">\r\n        <\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57b879ca e-con-full e-flex e-con e-child\" data-id=\"57b879ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7526dcb5 fade-anim elementor-widget elementor-widget-heading\" data-id=\"7526dcb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e01d1d fade-anim elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"77e01d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Zero to a fully defined brand identity with an organic follower base, delivered within 90 days<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Reels outperformed static posts on reach, setting the content format for all future activity<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Complete brand system delivered: visual identity, tone of voice, content pillars, and scalable creative direction<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Foundation now supporting the next phase of paid performance marketing and influencer campaigns<\/span><\/em><\/li><li>\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kothari Freedom Service Brand Building &amp; Social Media Client Kothari Freedom Business B2C THE BRIEF Kothari Freedom is a legacy innerwear brand with strong offline distribution but no digital presence. The goal: build a brand identity, visual language, and live social media presence from scratch within 90 days. WHAT WE DID Defined the brand&#8217;s visual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19404","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/pages\/19404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crackermedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19404"}],"version-history":[{"count":11,"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/pages\/19404\/revisions"}],"predecessor-version":[{"id":19622,"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/pages\/19404\/revisions\/19622"}],"wp:attachment":[{"href":"https:\/\/crackermedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}