{"id":19343,"date":"2026-05-05T11:42:42","date_gmt":"2026-05-05T11:42:42","guid":{"rendered":"https:\/\/crackermedia.com\/?page_id=19343"},"modified":"2026-05-05T13:03:08","modified_gmt":"2026-05-05T13:03:08","slug":"portfolio-gossip-shoes","status":"publish","type":"page","link":"https:\/\/crackermedia.com\/?page_id=19343","title":{"rendered":"Portfolio Gossip Shoes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19343\" class=\"elementor elementor-19343\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14bb3e3e e-con-full e-flex e-con e-parent\" data-id=\"14bb3e3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4533c33e e-con-full e-flex e-con e-child\" data-id=\"4533c33e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d393634 e-con-full e-flex e-con e-child\" data-id=\"d393634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9c8d5b fade-anim elementor-widget elementor-widget-heading\" data-id=\"6d9c8d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gossip Shoes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1855c44 e-con-full e-flex e-con e-child\" data-id=\"1855c44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d6fc97a e-con-full e-flex e-con e-child\" data-id=\"3d6fc97a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-683e1e69 fade-anim elementor-widget elementor-widget-heading\" data-id=\"683e1e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Service<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bbd07e0 fade-anim elementor-widget elementor-widget-heading\" data-id=\"3bbd07e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Social Media &amp; Influencer Marketing<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59b93212 e-con-full e-flex e-con e-child\" data-id=\"59b93212\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51bf0735 fade-anim elementor-widget elementor-widget-heading\" data-id=\"51bf0735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Client<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1ecd54 fade-anim elementor-widget elementor-widget-heading\" data-id=\"5c1ecd54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gossip Shoes<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d38b32c e-con-full e-flex e-con e-child\" data-id=\"5d38b32c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b86f31d fade-anim elementor-widget elementor-widget-heading\" data-id=\"6b86f31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Business<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd163cb fade-anim elementor-widget elementor-widget-heading\" data-id=\"1dd163cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">B2B\n\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1905b99f e-con-full e-flex e-con e-parent\" data-id=\"1905b99f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a81fbec elementor-widget elementor-widget-arrox-image\" data-id=\"2a81fbec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;arrox_anima_type&quot;:&quot;parallax-view&quot;}\" data-widget_type=\"arrox-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"image-wrapper arrox-el-image parallax-view\">\r\n        \t<img decoding=\"async\" class=\"w-100\" src=\"https:\/\/crackermedia.com\/wp-content\/uploads\/2026\/04\/Website-Banner-Desktop-Image@3x-scaled.jpg\" alt=\"\" data-speed=\"0.8\">\r\n        <\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f1a722e e-flex e-con-boxed e-con e-parent\" data-id=\"3f1a722e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36689de6 e-con-full e-flex e-con e-child\" data-id=\"36689de6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43e8e5a3 fade-anim elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"43e8e5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE BRIEF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3937208d e-con-full e-flex e-con e-child\" data-id=\"3937208d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6d5ea6 fade-anim elementor-widget elementor-widget-text-editor\" data-id=\"3a6d5ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gossip Shoes is a made-in-India bespoke footwear brand with a loyal following and a strong product. They needed to deepen community engagement, grow their audience, and convert social presence into purchase intent.<\/span><\/p><p><span style=\"font-weight: 400;\">The goal: establish Gossip as India&#8217;s go-to occasion-wear footwear brand and drive D2C interest via Instagram and Facebook.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bddc92d e-flex e-con-boxed e-con e-parent\" data-id=\"2bddc92d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27add98f e-con-full e-flex e-con e-child\" data-id=\"27add98f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3c974f6a e-con-full e-flex e-con e-child\" data-id=\"3c974f6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ebf6b9 elementor-widget elementor-widget-arrox-image\" data-id=\"55ebf6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;arrox_anima_type&quot;:&quot;parallax-view&quot;}\" data-widget_type=\"arrox-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"image-wrapper arrox-el-image parallax-view\">\r\n        \t<img decoding=\"async\" class=\"w-100\" src=\"https:\/\/crackermedia.com\/wp-content\/uploads\/2026\/05\/25th-July-Solara-Pearl-Flats-1-e1777986133904.png\" alt=\"\" data-speed=\"0.8\">\r\n        <\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e1c898b e-flex e-con-boxed e-con e-parent\" data-id=\"3e1c898b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32a1fbea e-con-full e-flex e-con e-child\" data-id=\"32a1fbea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7554130 fade-anim elementor-widget elementor-widget-heading\" data-id=\"7554130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT WE DID<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aad0f8e fade-anim elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3aad0f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Built a lifestyle-first content strategy: visual-rich feed, styling Reels, and mood-driven imagery<br><\/span>Partnered with micro-influencers to build authenticity and reach fashion-forward audiences<br>Ran Facebook campaigns targeting women aged 18 to 35 in metro cities, driving traffic to the website and the store at The Oberoi<br>Timed campaigns around peak purchase moments: festive season, weddings, and parties<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b512e67 e-con-full e-flex e-con e-parent\" data-id=\"3b512e67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-644b681f elementor-widget elementor-widget-arrox-image\" data-id=\"644b681f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;arrox_anima_type&quot;:&quot;parallax-view&quot;}\" data-widget_type=\"arrox-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"image-wrapper arrox-el-image parallax-view\">\r\n        \t<img decoding=\"async\" class=\"w-100\" src=\"https:\/\/crackermedia.com\/wp-content\/uploads\/2026\/05\/7-Aztec-Denim-Kolhapuri-e1777986178118.png\" alt=\"\" data-speed=\"0.8\">\r\n        <\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c2cc18f e-con-full e-flex e-con e-child\" data-id=\"3c2cc18f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10276c3f fade-anim elementor-widget elementor-widget-heading\" data-id=\"10276c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772b9cc2 fade-anim elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"772b9cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40K+ Instagram followers with 1,100+ posts and strong visual consistency<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reels and styling content outperformed static posts on engagement, shaping all future content planning<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer content reinforced Gossip as a top-of-mind occasion-wear choice; users actively tagged the brand in their own posts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased social traffic led to higher site visits and direct purchase enquiries<\/span><\/li><li>\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gossip Shoes Service Social Media &amp; Influencer Marketing Client Gossip Shoes Business B2B THE BRIEF Gossip Shoes is a made-in-India bespoke footwear brand with a loyal following and a strong product. They needed to deepen community engagement, grow their audience, and convert social presence into purchase intent. The goal: establish Gossip as India&#8217;s go-to occasion-wear [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19343","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/pages\/19343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crackermedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19343"}],"version-history":[{"count":16,"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/pages\/19343\/revisions"}],"predecessor-version":[{"id":19520,"href":"https:\/\/crackermedia.com\/index.php?rest_route=\/wp\/v2\/pages\/19343\/revisions\/19520"}],"wp:attachment":[{"href":"https:\/\/crackermedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}