AKR Group
THE BRIEF
WHAT WE DID
Conceptualised the brand identity and full digital presence from the ground up
Delivered a complete website transformation, positioning AKR as a premium, trustworthy developer
Built out social media channels end-to-end across Instagram and Facebook
Layered targeted lead generation campaigns on top of the new digital foundation
Developed a dual-audience strategy targeting both end-user buyers and brokers
RESULTS
Generated a steady pipeline of marketing qualified leads that progressed into sales-qualified conversations
Built a dual audience base of end-user clients and brokers actively showing project interest
Achieved response rates higher than the real estate industry average
Delivered a cost per lead roughly 50% below the industry standard, making the marketing spend significantly more efficient
Established a scalable digital foundation that continues to support new project launches and campaigns