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Diamond Jewellery
Manufacturing & Exports

Service
Social Media, Personal Branding & Content
Client
Diamond Jewellery
Business
B2B

THE BRIEF

Diatrends is a third-generation diamond jewellery manufacturer serving top European and American luxury brands for 30+ years. Known for Kaizen-led excellence and precision, they had the credentials. What they lacked was a digital presence to match. 

The goal: build domain authority, showcase manufacturing expertise, highlight leadership, and attract new global luxury brands.

WHAT WE DID

Built a multi-platform content ecosystem across LinkedIn, Instagram, and Facebook targeting owners and buyers of international luxury jewellery brands in Europe and North America

  1. Created branded content for Diatrends’ corporate page and 4 leadership pages across 5 pillars: operational excellence, Kaizen practices, sustainability & ESG, employer branding, and product authority
  2. Ran bespoke campaigns including ‘100 Years of Diatrends’; produced photoshoots capturing process, product, and people
  3.  
  4. LinkedIn: authority content and director-led thought leadership to build trust with B2B buyers
  5. Instagram: product authority, process visuals, and behind-the-scenes narratives
  6.  

Facebook: culture-led content, CSR stories, and employer branding

RESULTS

  • +300% average follower growth across LinkedIn and Instagram in 12 months
  • 6x the average industry engagement rate achieved across platforms
  • Directors became recognised industry voices with appreciation from local and international audiences
  • Domain leadership established; inbound enquiries from new international luxury brands increased directly as a result

Cracker Media is a boutique social media and digital marketing agency providing content and strategy solutions for global clients.

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