ShepHertz
THE BRIEF
ShepHertz is an enterprise technology company offering
a platform suite spanning digital transformation, workforce
productivity, and security.
Their products solve complex problems, but their social presence wasn’t positioned to communicate that value to the right decision-makers in the right markets.
The goal: to build a social media presence and messaging that
positioned their Hybrid Work Platform wAnywhere as a leading,
security and productivity solution for global B2B audiences
across key segments
WHAT WE DID
Built social media positioning that highlighted specific platform features for clearly defined
B2B audience segments across BFSI, Healthcare, SME and other verticals
Tailored content for overseas markets including North America, Europe, and the Philippines, targeting GCCs and BPOs
Crafted dedicated communication for distribution and channel partners to support their sales motion
Produced a varied content mix of videos, reels, and statics across LinkedIn, Facebook and X
RESULTS
- Strong appreciation from key stakeholders, including prospective channel partners,
validating the positioning and content direction
Content resonated with target segments across multiple international markets,
strengthening the brand’s B2B credibility
Delivered social media content successfully for 5 years, as a testament to consistent
delivery and trust