Kothari Freedom
Service
Brand Building & Social Media
Client
Kothari Freedom
Business
B2C
THE BRIEF
Kothari Freedom is a legacy innerwear brand with strong offline distribution but no digital presence.
The goal: build a brand identity, visual language, and live social media presence from scratch within 90 days.
WHAT WE DID
- Defined the brand’s visual palette, tone of voice, and content pillars around one idea: Freedom — self-expression, comfort, and individuality
- Took an Instagram-first approach, launching Reels early to drive organic discoverability
- Established a cadence of 3 to 4 feed posts per week plus daily stories
- Managed creative direction and photoshoots end to end
RESULTS
- Zero to a fully defined brand identity with an organic follower base, delivered within 90 days
- Reels outperformed static posts on reach, setting the content format for all future activity
- Complete brand system delivered: visual identity, tone of voice, content pillars, and scalable creative direction
- Foundation now supporting the next phase of paid performance marketing and influencer campaigns